About Me

Hi there! I am Joy, the founder of OptimiSE.

After graduating from the University of Oxford with an Engineering degree, like many others, I joined and have since worked at multiple industry-leading giants and innovative startups as an Aerospace Systems Engineer.

Throughout my career, I’ve seen a consistent challenge: companies eager to implement Multidisciplinary Design Optimization (MDO) often struggle to integrate effectively with Systems Engineering. Even worse, it’s often dismissed as too complicated or “maths-y”.

Joy Au

With 7+ years of experience, I’m thrilled to have perfected a complete methodology and workflow that combines Multidisciplinary Design Optimization (MDO) and Model-Based Systems Engineering (MBSE). The phenomenal results I’ve achieved in my previous roles inspired me to start OptimiSE, where I now offer consultancy services and courses to those interested in adopting these powerful techniques.

If you believe MDO and MBSE can elevate your product but don’t know where to start, you’ve come to the right place. Let’s work together to realise the true potential of your products!

Consultancy

Consultancy

OptimiSE offers comprehensive, end-to-end solutions for companies to optimize their system designs. We help set up design optimization workflows and seamlessly integrate them with various MBSE suite and technical management tools, including Business Intelligence (BI) and project management systems. Additionally, we provide upskilling for your employees to ensure sustainable, long-term success.

Courses

Courses

Here at OptimiSE Academy, we provide everything you need to master our uniquely developed methodology and workflow to implement MDO in the context of Model-Based Systems Engineering. Our courses cover systems theories, systems engineering, technical management techniques and more, equipping you with all the comprehensive knowledge and skills you need.

Publications

Publications

My first book “MBSE and Design Optimization with OPCloud” is set to be published in 2025. Several free e-books on these topics will also be released throughout this year. You can find my previous publications in here and here.

I also regularly speak on conferences and podcasts. Check out our news to see where I’ll be next!

Stay Ahead With Us

Join us today if you’re eager to elevate your career by mastering Multidisciplinary Design Optimization combined with Model-Based Systems Engineering. Our comprehensive courses, resources and community will provide you with the knowledge and skills to stand out in your field. Subscribe to our newsletter to stay up to date on the latest news, exclusive insights, and special offers!

Contact

If you are still unsure or would like to find out more about how Multidisciplinary Design Optimization or Model-Based Systems Engineering can help you, feel free to drop us an email!

We are more than happy to help you with any questions you may have and provide additional information or demonstrations.

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